The BestSends Blog
From the Blog
Expert strategies, tool reviews, and real-world campaign breakdowns from Carlos Gil.
New posts every Monday. ESP updates every Wednesday. Inbox Gold newsletter every Friday.
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Tools
Top 5 Email Marketing Tools for Creators (2026)
Five creator email platforms ranked, with pros, cons, and real pricing at 1k and 10k subscribers.
Aug 14, 2026
Guide
Email Segmentation: The Playbook for Sending Less and Earning More
The three segments that move revenue, the one rule to start today, and how to set it up in any platform.
Aug 11, 2026
Guide
Email Subject Lines That Get Opens (Without the Clickbait)
The four patterns that earn an open honestly, the two things people forget, and what to stop doing today.
Aug 8, 2026
Guide
Email Deliverability in 2026: The Complete Guide to Landing in the Inbox
The definitive 2026 deliverability guide from an operator perspective. Real numbers, real tools, real workflow.
Aug 5, 2026
Playbook
The AI Email Marketing Stack for 2026: What I Actually Use
The AI tools I actually use each week for email marketing, with monthly cost breakdown.
Aug 2, 2026
Playbook
How to Write Welcome Emails That Actually Convert (with 5 Templates I've Used)
Welcome emails have 4x the open rates. Here are the 5 templates I've tested across 500+ campaigns.
Jul 30, 2026
Research
Email Marketing Benchmarks 2026: What Good Actually Looks Like by Industry
Real 2026 benchmarks by industry, list size, and send frequency. Data from 500+ campaigns.
Jul 27, 2026
Playbook
How to Migrate From Mailchimp in 2026 (Without Losing Deliverability)
The step-by-step migration playbook I use when moving lists off Mailchimp without losing deliverability.
Jul 24, 2026
Review
Why I'm Moving My Newsletter Off LinkedIn: A Flodesk Studio Review
Sponsored review: I got early access to Flodesk Studio and used it to design the first issue of my new Bad Marketing newsletter.
Jul 21, 2026
First Look
How to Analyze Newsletter Performance With Claude and Flodesk
Sponsored first look: Flodesk's new Claude and ChatGPT integration pulls real answers from your account in plain English.
Jul 18, 2026
Strategy
Mailchimp's Free Plan Got Smaller: When Creators Should Switch to Kit
Mailchimp's paid prices haven't moved since early 2025, but its Free plan shrank to 250 contacts. When creators should switch to Kit.
Jul 15, 2026
Tutorial
How to Clean Your Email List in 2026 (Step-by-Step Guide)
Remove invalid emails, spam traps, and fake signups. Free verification tool included.
Jul 12, 2026
Step-by-Step Guide
How to Grow Your Email List on LinkedIn: The Complete Playbook
Turn LinkedIn connections into email subscribers. Profile optimization, content strategy, and the flywheel.
Jul 9, 2026
Case Study
What Presidential Campaigns Can Teach You About Email Marketing
Presidential campaigns raise billions through email. Here are the 6 tactics you can steal.
Jul 6, 2026
Deep Dive
From AOL to AI: The Timeless Email Marketing Principles That Still Work
Email has outlasted every trend for 25+ years. The 5 principles that have never changed.
Jul 3, 2026
Tools
9 Email Productivity Tools Every Marketer Should Try in 2026
Tools for sending better campaigns and managing the flood of vendor email that comes back.
Jul 1, 2026
Tutorial
How to Write High-Converting Emails in Minutes Using AI
The 5-step framework for using ChatGPT and AI to write emails that actually convert.
Jun 30, 2026
Strategy
Email vs. Social Media: How to Build an Audience You Actually Own
A platform-risk framework and a 30-day action plan for turning followers into subscribers you control.
Jun 27, 2026
Tutorial
How to Turn Instagram Followers Into Email Subscribers: 5 Proven Steps
Carlos Gil shares the exact 5-step process for converting your Instagram audience into an email list you own.
Jun 24, 2026
Strategy
Owned vs. Rented Audience: Why Email Beats Social Media Every Time
Every follower you have on social media is rented. Every email subscriber is owned. That one distinction changes everything.
Jun 21, 2026
Strategy
Social Media Is Dead: Why Email Marketing Is Your Only Hope
Organic reach is over. Carlos Gil breaks down why social media marketing is finished and what smart marketers are doing instead.
Jun 18, 2026
Strategy
Why Creators Need an Email List in 2026
Algorithms shift, platforms die. Your email list is the only audience you own.
Jun 15, 2026
Playbook
How to Monetize a Newsletter in 2026
Six revenue streams creators use to turn a newsletter into a business.
Jun 12, 2026
Tips
Email Marketing Tips That Still Work in 2026
The tactics that move the needle right now.
Jun 3, 2026
Playbook
Email Marketing for Small Business in 2026
A practical email playbook for small businesses.
May 31, 2026
Playbook
Email vs Social Media in 2026: The Case for Owned Audiences
Why an email list you own outlasts rented social reach, and how to shift effort toward it.
Apr 13, 2026