Mailchimp Alternatives in 2026: What You'd Pay, Gain and Lose

MailerLite is the closest swap for Mailchimp's ease of use, and it costs less at every list size in our table.

• Plans: Free, Comfort and Power.
• Free plan: 250 subscribers and 2,500 emails a month. It includes the automation builder (3 automations of up to 5 steps), email A/B testing and ecommerce triggers, but you can't remove the MailerLite logo.
• Comfort: (from $12/month at 500 subscribers, $19 at 1,000) removes the logo and raises limits.
• Power: adds unlimited seats, automations and sends.
• Billing: MailerLite bills on active subscribers and doesn't count unsubscribed or bounced contacts.
• Migration: self-serve, with a migration pack and support during your trial. There's no done-for-you service.
• Skip it if: you need SMS, or you run a large ecommerce program.

Brevo prices by the number of emails you send each month, not the number of contacts you store. That changes the math for a 30,000-person list you mail twice a month.

• Free plan: stores up to 100,000 contacts and sends 300 emails a day, with Brevo branding.
• Starter: removing branding is a paid add-on ($9 to $12/month; Brevo's pages differ), and automation is limited to 2,000 contacts.
• Standard: adds A/B testing, unlimited automation contacts and branding removal.
• Other channels: SMS and WhatsApp are sold separately. Transactional email is part of the same platform.
• Billing: there's no daily limit on paid plans, but unused monthly email credits expire.
• Migration: Brevo offers a free, self-serve Mailchimp contact sync. Import your Mailchimp unsubscribes as blocklisted contacts.
• Skip it if: you mail a large list several times a week, because volume pricing then works against you.

• Free plan: up to 10,000 subscribers, with unlimited landing pages and forms. You can sell digital products and paid newsletters on it.
• Fees: Kit charges 3.5% + 30¢ per sale on every plan, including card processing.
• Creator plan: visual automations with split paths, abandoned-checkout recovery for supported stores, and branding removal start here ($39/month at 1,000 subscribers).
• Sending and billing: no sending limits, and Kit bills only confirmed subscribers.
• Migration: included with every paid plan. Under 10,000 subscribers, Kit moves subscribers, tags, lists and segments. From 10,000, its Concierge service also moves forms, automation emails, templates and integrations.
• Import caution: people who previously unsubscribed from Kit aren't reactivated by an import. Kit doesn't document a way to import a file directly as unsubscribed, so leave your Mailchimp unsubscribes out of the import.
• Skip it if: you need ecommerce flows or SMS.

• Free plan: up to 2,500 subscribers with unlimited sends and a hosted website.
• Paid plan needed: paid subscriptions (0% platform fee; Stripe fees apply), the Ad Network, the referral program, automations and custom domains all need a paid plan. Lite runs from $49/month billed annually or $59 monthly at 1,000 subscribers. beehiiv renamed its plans on Oct 1, 2026.
• Billing: only active subscribers count.
• Migration: imports from Mailchimp cover your audience CSV and content. Automations must be rebuilt.
• Skip it if: you're a store or a business that mostly sends promotions.

If Mailchimp's flows are what you've outgrown, ActiveCampaign is the step up.

• Automation: multi-step automation is on every plan. Starter caps each automation at 5 actions; Plus removes the cap and adds landing pages.
• Sends and testing: monthly sends are 10x your contact limit on Starter and Plus. Email A/B testing is on all plans.
• Billing: accounts created on or after Nov 3, 2025 are billed for all contacts, including unsubscribed ones. Archive aggressively.
• Migration: ActiveCampaign includes onboarding with paid plans and free migration of up to 10 items (lists, forms, automations) for qualifying plans. You can import your Mailchimp unsubscribes as unsubscribed contacts.
• Skip it if: you want the lowest price, or you only send a newsletter.

• Free plan: 250 active profiles and 500 emails a month, with the Klaviyo logo.
• Paid plans: remove the logo and allow 10x your profiles in monthly sends. The Email plan is $30 at 1,000 profiles and $150 at 10,000.
• Billing: Klaviyo bills on active profiles, and suppressed profiles don't count. You can import a CSV of suppressed addresses.
• Skip it if: you're not a store. You'd be paying for ecommerce depth you won't use.

• Sends: Standard allows 12x your list size in sends. Pro is unlimited (fair use up to 60x).
• Introductory offer: a first-time upgrade gets 30% off if you pay 3 months upfront. After that you pay the regular monthly price, and there's no annual plan.
• Billing: Omnisend bills subscribers and non-subscribers (buyers who never opted in). Only unsubscribed contacts are excluded.
• SMS: Pro only since May 4, 2026, billed through a separate SMS credits subscription. US rates start at $0.009 per text, dropping as monthly SMS spend rises, and credits expire after 60 days.
• Migration: free for accounts with more than 250 contacts. It covers up to 4 workflows, 5 forms, 5 segments and 1 master template, in about 5 business days.
• Skip it if: you're not a store.

• Free plan: 2,500 subscribers and 15,000 emails a month, with branching automation included. Sender branding is required.
• Standard: adds A/B testing and removes branding ($15 at 1,000 subscribers; 12x sends).
• Introductory offer: 30% off the first year of annual billing for new users.
• Billing: Sender bills active subscribers. It also caps the unique addresses you email each period.
• Migration: done-for-you migration is limited to annual plans of 20,000+ subscribers.

• Plans: no free plan, just a 30-day trial. Pro is $16/month at 1,000 subscribers, or $13 billed annually, with unlimited sends and 5 seats.
• Ownership: Moosend is now part of Constant Contact.
• Billing: Moosend bills unique addresses once across lists, but doesn't say whether unsubscribed contacts count. Ask before you import.
• Migration: a self-serve Mailchimp Synchronizer imports audiences and campaigns.